Based on a survey of over 2,000 adults, Canadians are rethinking how they travel, not whether they travel.
Increased financial pressures, geopolitical uncertainty, rising over-tourism and climate change concerns are most top-of-mind for 2025.
Nearly two-thirds of travellers say they purchase travel insurance at least occasionally for their trips
Most Canadians, or 64%, have experienced unforeseen travel disruptions.
These include a flight cancelled or changed at 34% and accommodation cancelled or changed at 12%.
Baggage issues remain with loss at 23%, damage at 19% and stolen at 5%.
Needing medical treatment or attention is at 15%.
There are significantly different travel insurance purchasing habits by generation.
Boomers are most likely to purchase every trip at 57% while Gen Z and Millennials are least likely at around 34%.
When looking at travellers who purchase travel insurance for some trips, we see the reverse results from the Study with Gen Z and Millennials around 26% and Boomers at 15%.
Purchasing travel insurance is the #1 way to gain peace of mind when travelling for Gen X at 54% and Boomers at 63%.
Overall, the top approaches are “giving family members at home a way to contact me while I’m away” at 53%. A close second is “purchasing travel insurance” at 50% while “carrying a photo or copy of travel documents” comes in third at 48%.
The future of travel is evolving far beyond traditional sightseeing, with Canadians factoring in both cost-coping mechanisms and their personal beliefs.
Younger travellers, whose habits were shaped by post-pandemic challenges, are now taking a more agile, risk-aware and conscious approach to how they travel.
Canadians want assistance to support their travel needs, given constantly changing risks, whether for geopolitical uncertainty, over-tourism and climate change.
A personalized travel insurance and assistance approach can help navigate unexpected events and manage associated costs due to health or other issues, whether out of province or out of country.
Here are some key considerations for choosing the right travel insurance for your trip.
