Canadians recognize the stabilizing role of life insurance
Our survey of over 2,000 Canadians found that many recognize the value of life insurance as a means to support their mental health and well-being amid rising financial stress.
Despite this, many delay taking action due to perceived cost or confusion.
Say life insurance supports their mental well-being
0
%
Feel prepared for unexpected life events
0
%
Delay due to the perceived cost or confusion
Canadians face financial stress, and life insurance can help
66% of Canadians aged 25 and older say they have experienced stress due to financial challenges
62% of Canadians with life insurance say it reduces their worry about the future
28% of Canadians without life insurance worry about covering funeral costs
19% without life insurance are concerned about leaving nothing behind for loved ones or covering final expenses
Canadians with coverage benefit from financial protection
Income Replacement
Without the primary income earner, many Canadian families would face serious financial strain. Life insurance helps fill that gap, keeping day-to-day life on track.
Expense Coverage
Life insurance acts as a financial cushion, helping your loved ones manage mortgages, bills and other obligations so they aren’t left burdened during difficult times.
Future Assurance
Knowing your family will be cared for even if the unexpected happens brings true peace of mind – life insurance turns uncertainty into confidence.
56% of Canadians relying on Workplace life insurance are worried they will lose their insurance if they change or lose their job
Nearly one-quarter (23%) of uninsured Canadians say they do not have life insurance because they do not have dependents
21% of insured Canadians don’t know how much coverage they have, and 12% are unsure what type of policy they hold, making it difficult to know if they’re truly protected
We’re here to help
Investing in life insurance early is a step toward financial resilience and positive mental well-being.
