The 2024
Blue Cross
Travel Study
Canadians are optimistic about travel in 2024
The cost of travel is on the rise, but that isn’t stopping most Canadians from planning a vacation.
Based on a survey of over 2,000 adults, more are feeling optimistic about travel and many are getting creative for their trips this year.
0
%
See the benefits of travel
0
%
Plan to vacation in 2024
0
%
Concerned about costs
Managing travel costs is a growing priority
-
$4,200 is the average recent vacation spend
-
94% feel travel costs are increasing
-
34% don’t use all vacation time due to cost
-
26% “definitely” not traveling due to inflation
-
7% don’t buy travel insurance due to cost
87% of Canadians recognize the risks of travelling without insurance
Top travel-related incident concerns shared by the 43% of Canadians who don’t purchase travel insurance
Hospital and doctor bills
Canadians estimate that the average cost of an overnight stay in an emergency room in the U.S. would be approximately $4,500.
Younger groups are more likely to the cost being lower with Gen Z at $3,500 and Millennials at $4,000.
Actual medical bills could be double these figures depending on your destination.
Rebooking flights
Disruptions continue after last year’s turbulent return to travel, especially for younger travellers.
31% of all travellers report experiencing an airline cancelling or changing a flight.
This can result in unexpected hotel charges and additional food or transportation requirements, all of which can add up quickly.
Replacing luggage
36% of Canadians agree that there is a risk of having to replace lost or damage luggage if not insured.
In reality, 47% of respondents have actually experienced this issue while travelling in the past.
Luggage sets routinely cost hundreds of dollars, not to mention the value of the items inside them.
Learn more about the study
Travel stress is down, but disruptions remain
-
48% experienced some form of travel stress recently versus 89% in 2022
-
58% of all Canadians have experienced a travel-related incident, consistent with last year
-
78% of Gen Z, 64% of Millennials and 56% of Boomers have had a travel incident
-
#1 way to have peace of mind according to Canadians is purchasing travel insurance
Creative and affordable travel options are a focus for many Canadians
Travel solo
50% of all travellers and 62% of younger travellers report taking a vacation on their own
Staycation
39% stayed closer to home or in their province, typically a lower cost experience
Work remotely
29% of working Canadians have either relocated or are planning to relocate
Canadians recognize the key benefits of travel
-
Time to recharge: 73%
-
Better mental health: 68%
-
Strengthen relationships: 37%
-
Increase creativity: 20%
-
Improve productivity: 19%
Choose your region