Our Values and Purpose | Blue Cross Life

Our Values

Enterprising

Taking initiative and being boldly innovative

Leadership

Anticipating needs and delivering

Integrity

Exemplyifing honesty, fairness and ethics

Caring

Fostering a sense of community both internally and externally

Our Purpose

Improve the wellbeing and financial security of Canadians through innovative insurance solutions

What does this mean?

We will deliver exceptional care and financial protection to Canadians with innovative insurance solutions.

We will exceed expectations with competitive pricing, novel products and reliability.

We will be a trusted partner to the Canadian Blues and our distribution partners will see enhanced growth due to our leading offerings.

We will attract and retain the best talent, offering desirable compensation and meaningful, stimulating work oppurtunities.

Insurance

Term Life Insurance

Critical Illness Insurance

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® Registered Trade-mark of the Canadian Association of Blue Cross Plans, an association of independent Blue Cross Plans. ^TM Trade-mark of the Canadian Association of Blue Cross Plans, an association of independent Blue Cross Plans. Used under license by Blue Cross Life Insurance Company of Canada (Blue Cross Life^®).

Term Life and Critical Illness Insurance products are underwritten by Blue Cross Life and distributed by PolicyMe Corp.

Canada’s Most Respected Award is conducted by DART I & C and powered by Maru Public Opinion. Results and award information are posted at www.canadasmostrespected.com.

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