About Us

Canada’s Most Respected Life Insurer

As one of Canada’s leading life insurers, Blue Cross Life takes great pride in being the most trusted brand by Canadian consumers, offering exceptional coverage tailored to protect them and their families. Our unwavering commitment to service and product excellence has earned us the title of Canada’s Most Respected Life Insurance Company for three consecutive years.

Your financial future is in good hands

At the heart of our business is a commitment to fairness, integrity, and a dedication to protecting the long-term financial wellbeing of our customers and their loved ones. We stand out by offering:

Financial stability and security

Empowering you with confidence for the future.

Innovative and flexible insurance solutions

Tailored to meet your unique needs.

Exceptional care and protection

We go the extra mile for you and your loved ones.

Comprehensive coverage that you can count on

Federally licensed with operations across Canada, Blue Cross Life provides a full suite of top-tier Individual and Group Life and Disability insurance options. This comprehensive range of products is backed by an insurer with decades of experience protecting Canadians.

As a valued customer, our goal is to ensure you have the right coverage ― when you and your family need it the most. By securing your financial future today, you can rest easy, knowing you're prepared for whatever tomorrow may bring, and spend more time enjoying life in the here and now.

Blue Cross Life®: Trusted insurance for millions of Canadians

For more than 80 years, the Blue Cross name in Canada has stood for affordable and quality, life, health, and travel insurance.

The Canadian Association of Blue Cross Plans represents the seven independent regional Blue Cross plans:  Pacific Blue Cross, Alberta Blue Cross, Saskatchewan Blue Cross, Manitoba Blue Cross, Ontario Blue Cross, Quebec Blue Cross, and Medavie Blue Cross, as well as Blue Cross Life as a national provider.

Together, we insure 8 million Canadians across all provinces and territories.

Rely on our Strong Financial Stability and Oversight

When you’re covered with us, you benefit from our company's strong financial stability and oversight. We are a federally regulated insurance company with assets well above regulatory reserve requirements.

Get in touch

Get a personalized quote online

Receive a no-obligation estimate for your desired coverage amount and term length. Know your numbers, then apply when you’re ready.

Get My Quote

Get expert advice

Speak to a licensed advisor who can provide advice specific to you. We are just a call or e-mail away, contact us between Monday to Friday from 9AM-5PM EST at +1 (866) 316-4458 or by email:

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® Registered Trade-mark of the Canadian Association of Blue Cross Plans, an association of independent Blue Cross Plans. TM Trade-mark of the Canadian Association of Blue Cross Plans, an association of independent Blue Cross Plans. Used under license by Blue Cross Life Insurance Company of Canada (Blue Cross Life®).

Term Life and Critical Illness Insurance products are underwritten by Blue Cross Life and distributed by PolicyMe Corp.

Canada’s Most Respected Award is conducted by DART I & C and powered by Maru Public Opinion. Results and award information are posted at www.canadasmostrespected.com.